SABINA Joins Forces with 3 Partners to Continue the Campaign “Sewing Hearts Together Against Breast Cancer” into its 20th Year, Launching “Puffun,” the Mascot of Encouragement, Inviting Thais to Sew Prosthetic Breasts Under the Campaign “20 Years of Sewing with Heart, Sharing with Love,” Aiming for 20,000 Prostheses

Rayong – SABINA Public Company Limited collaborates with partners PTT Global Chemical Public Company Limited (GC), Central Department Store, and Robinson Department Store under Central Retail to organize the SABINA Sewing Cup Sewing Heart “Sewing Hearts Together Against Breast Cancer” 20th Anniversary Campaign under the concept “20 Years of Sewing with Heart, Sharing with Love”. The event was honored by the President of the Rayong Provincial Housewives Association to inaugurate the event at the activity area on the 1st floor of Central Rayong Shopping Center, inviting the public to be part of sending encouragement to breast cancer patients through the activity of sewing prosthetic breasts, with a target of sewing 20,000 prostheses this year.

“20 Years of Sewing with Heart, Sharing with Love” From One Stitch to Hundreds of Thousands of Encouragement

For over 20 years, SABINA has continued the project “Sewing Hearts Together Against Breast Cancer” with the belief that helping to restore confidence for women after breast cancer surgery is a crucial force that enables patients to return to living confidently.

In the past, SABINA has provided opportunities for volunteers nationwide to participate in sewing prosthetic breasts and distributing them to patients through hospitals and various agencies, totaling over 328,100 prostheses.

For the 20th year, SABINA aims to expand volunteer efforts with a target of producing 20,000 prosthetic breasts, with each sewing activity taking only about 4 minutes per piece, making it easy for everyone to participate and turn a few minutes into meaningful encouragement for patients.

Key Highlight: Launch of “Puffun,” the Mascot Representing Prosthetic Breasts

Another significant highlight of this year's campaign is the debut of “Puffun,” the mascot representing SABINA's prosthetic breasts for the first time.

“Puffun” is designed to have a cute, warm, kind, and friendly character, representing the hope, care, and encouragement that SABINA and volunteers wish to convey to breast cancer patients.

Each prosthetic breast is not just a physical replacement but is made with the intention of volunteers who come together to sew, sending confidence and encouragement to women facing difficult times. Thus, “Puffun” symbolizes every prosthetic breast sewn with love.

Uniting Partner Forces to Drive the Campaign Towards the Goal of 20,000 Prostheses

The success of the project over 20 years has been driven by the collaborative efforts of various sectors. This year, SABINA has received support from key partners including PTT Global Chemical Public Company Limited (GC), Central Department Store, and Robinson Department Store under Central Retail, who are vital forces in driving the campaign.

PTT Global Chemical Public Company Limited (GC) supports “LLDPE plastic pellets, the main raw material for producing prosthetic breasts” to help replace the weight of the breast lost due to surgery, along with supporting raw materials made from PET plastic bottles through the Upcycling process for creating packaging bags for sewing prosthetic breast kits (Sewing Set).

This collaboration helps create value from materials while utilizing resources efficiently, relying on the power of volunteers to convey care and encouragement to patients.

Meanwhile, Central and Robinson Department Stores under Central Retail are also important spaces for driving the campaign throughout the month of October–December 2023, inviting the public to share the power of giving through prosthetic breast sewing activities to restore confidence and send encouragement to breast cancer patients, while providing opportunities for people to participate and expand the story of “20 Years of Sewing with Heart, Sharing with Love” to reach a wider audience. Additionally, on the occasion of the 20th anniversary of the campaign, executives from Central and Robinson Department Stores, SABINA, partners, and volunteers jointly delivered 300 prosthetic breasts to Bangkok Rayong Hospital for distribution to patients in need, reflecting the collaborative spirit from all sectors in fulfilling the campaign's goals and continuously sending encouragement to breast cancer patients.

During the event, there were also activities to raise awareness about breast cancer, such as Breast Cancer Check Up, learning how to perform self-breast examinations, and receiving advice from medical experts and the team from Bangkok Rayong Hospital to promote women's awareness of the importance of regular self-breast examinations.

Additionally, SABINA has provided opportunities for the public to learn breast examination using Breast Cancer Simulator Pad, a sponge pad designed for learning and practicing self-breast examinations, which can be obtained for free at all SABINA shops nationwide. SABINA continues to deliver prosthetic breasts “for free” to patients.

Breast cancer patients who need prosthetic breasts can contact to request them through the SABINA counter at all branches nationwide or the Sabina Call Center at 02-422-9430 and Line Official Account: @SabinaThailand, where SABINA will arrange for the delivery of prosthetic breasts directly to patients at no cost.

At the same time, those interested in becoming volunteers can request prosthetic breast sewing kits at all SABINA shops nationwide at no cost
 or participate in prosthetic breast sewing activities at Central Department Store and Robinson Department Store during the months of October–December 2023.

From the small beginning of sewing one prosthetic breast to sending encouragement through over 328,100 prostheses,
SABINA will continue to pursue this mission so that every stitch from volunteers transforms into confidence, and every prosthetic breast becomes a source of encouragement for breast cancer patients under the intention of “20 Years
Sewing with Heart, Sharing with Love.”