SABINA collaborates with the Department of Internal Medicine and Psychiatry at Siriraj Hospital's Nursing Division to advance the "New Life BRA-CYCLE" initiative, which has received a positive response, with over 5,000 old undergarments collected.

SABINA Public Company Limited, or SABINA, the manufacturer and distributor of products under the "SABINA" brand, in collaboration with the Department of Internal Medicine and Psychiatry Nursing at Siriraj Hospital, has launched the New Life BRA-CYCLE project. This initiative involves installing donation boxes for old and worn-out underwear within the hospital, providing an opportunity for staff, service users, and the general public to participate in proper textile waste management. SABINA will process all collected underwear appropriately to convert it into clean energy, reduce the amount of waste sent to landfills, and create new value from items that have reached the end of their useful life.

The project commenced on April 1, 2026, originally scheduled to conclude on June 30, 2026. However, due to continuous interest and response from participants, the donation period has been extended until August 10, 2026. As a result, over 5,000 pieces of old and worn-out underwear have been collected throughout the project, reflecting the power of collaboration in transforming nearby waste into tangible benefits for the environment.

Items that can be donated include bras, panties, boxers, tank tops, swimwear, and socks, with no restrictions on brand, condition, or gender.

Additionally, organizations or entities interested in being part of the New Life BRA-CYCLE project and wishing to install donation boxes for old underwear can contact SABINA at the email csr@sabina.co.th