The "Voice for Her Power" alliance unites the strength of all sectors to reinforce the awareness of "Early Detection, Early Treatment, Increased Survival Chances" in the fight against breast cancer.

Bangkok – June 17, 2026 – The Voice for Her Power alliance, a beacon of hope in overcoming breast cancer, led by The Breast Cancer Patients Association of Thailand, Sabina Public Company Limited, The Sukosol Hotel Bangkok, and Novartis (Thailand) Limited, organized a collaborative event to amplify the voice of hope and ignite societal awareness about the importance of early breast cancer detection and treatment. The key message emphasized is “The earlier you know, the higher the chance of complete recovery,” aiming to create a sustainable healthcare system while highlighting the role of women as a vital force in families, the economy, and society.

Breast cancer remains the most prevalent cancer among Thai women. The Ministry of Public Health reports that Thailand has over 20,000 new breast cancer cases each year[1]. Despite advancements in medical treatment improving effectiveness, many patients are still diagnosed at advanced stages, complicating treatment and impacting the quality of life for both patients and caregivers. Furthermore, breast cancer affects society and the economy at a macro level, as women constitute more than half of the population and play crucial roles as mothers, family caregivers, and key labor forces driving the economy. Illness thus represents a multifaceted loss, leading to a decline in economic potential. This event aims to raise awareness of

[1] https://dms.go.th/Content/Select_Landding_page?contentId=51634